Instagram Video – If Your Company Isn’t Doing It, It Should Be.

Social media is radio. You get a blast out to the amount of audience (followers) you’ve currently generated initially and then if it is digital worthy than those users share it with their friends and so on and so forth. Nothing new.

What I love most about Instagram is that it is free broadcasting for video and print media. You can make a high quality commercial, artistic showcase, or use a beautiful image to tell a story. It is a wall of pictures and video. You could literally do anything you can think of with the number of editing apps and communities that support each other. It is a creative’s paradise and it will open up opportunities for brands who use them.

tumblr_mve3kz3WG21st5lhmo1_1280tumblr_mtawb6Bzzy1st5lhmo1_1280tumblr_mqq4ivpL641st5lhmo1_1280The “#” is more relevant to gaining loyal engaged audiences than Twitter – even though Twitter is important. Images and video always will give more credibility. Which is why you are finally starting to see big guys diving in bed with YouTube, Vine/Instagram and Snapchat.

The places generating the content are more effective (uncharted territory) than using the larger social networks like Facebook and Twitter. Which serve as the Trending Beacons. Not where they originate. If you want to control where the movements happen you have to start where the content is generated. Then it gets replicated. And hopefully goes viral.

15 seconds is more than enough time to entertain and engage your prospect consumer. Great content will yield a return on your investment and your time. Any business can compete in this model. If you make a great campaign people will follow you. You’ll find your audience and you’ll generate business from it. It is going to be exciting now that social media has found its television ad platform. Back to using strategic branding in images to explain your product, service, or idea to massive amounts of people. It’s only going to get more interesting from here.


Christopher is a producer, web &  graphic designer and brand manager who has had years of experience consulting and creating strategies for clients.

Find find @c_a_pick on Instagram to check out his videos, art, music and designs for clients.